We went through an extensive ID process with Eyeon to understand where they come from and where they want to go. From our first pillar (Brand Identity), we carefully reviewed everything and recorded it in the ID-Book. This input forms the basis for the further development of Eyeon's new style.
Redesign logo
The old logo had strong points but was somewhat dated and less applicable. We have therefore given it a subtle makeover. More powerful in appearance but retaining its recognizability.
Typography & form language
We have retained the recognizable font, but shaped it in a new way and given it a role in multiple expressions. We also gave the hexagon shape, which is incorporated in the logo, a new role.
Visual language & color
To bring the whole even more into line, we have composed a warm, but businesslike color palette. We also developed a new visual language that, in combination with these colors, forms a rewarding style element.
Brand story & tone of voice
The importance of a powerful brand story and the tone of voice is also part of the activities in this project. This is often underestimated, but the importance of an unambiguous story in the right tone of voice contributes to a strong positioning.
EyeOn
years ahead
EyeOn, a specialist in forecasting & planning, has been active within the European market for 20 years. A changeable market in which EyeOn wants to maintain and strengthen its successful position. This has created the need for a more brand driven approach.
Together with EyeOn we have thoroughly examined the organization and recorded the results in the Brand Identity phase. This provided many valuable insights that we incorporated into the development of the new style. With respect for what was, but progressive and challenging where necessary. A valuable and beautiful project that has resulted in a strong positioning that fits the identity of the organization and the international market in which it operates.
Together with EyeOn we have thoroughly examined the organization and recorded the results in the Brand Identity phase. This provided many valuable insights that we incorporated into the development of the new style. With respect for what was, but progressive and challenging where necessary. A valuable and beautiful project that has resulted in a strong positioning that fits the identity of the organization and the international market in which it operates.
A subtle, powerful style revamp
From identity
to creation
The brand implemented
Creation in the broadest
sense of the word
The brand is reflected in everything. Don't just think about a logo or website. It starts with the development of the right building blocks of the brand, such as the tone of voice, the brand story, the visual language and style elements such as color, typo, shape, etc. Art direction of photography and film also play a role.
With all these elements we can create the necessary communication tools. From website to business card and from corporate brochure to the decoration of the building.
Also getting started with brand-driven business? a style revamp? repositioning?
Questions about this project?